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MacDaddy

#Build-by-humans
MacDaddy

The human behind the code

I build systems
that actually work.

25+ years in IT.

Not slides. Not buzzwords. Real solutions running in production.

I work across the full stack, from hardware to web. Embedded devices, backend platforms, web solutions, servers, networks. All connected.

AI is part of what I do, but not in the way most people approach it. I don’t build “AI for the sake of AI”. I build systems where AI solves a specific problem, integrates with existing systems and delivers actual value.

No demos. No experiments. No magic promises.

  • Systems that don’t talk together, and make them do it anyway
  • Hardware that needs to be controlled by software
  • Platforms that need to run stable, not just look good
  • Data that needs to become decisions, not just dashboards
  • AI that needs to behave predictably, not creatively

I don’t overengineer. I don’t add layers for the sake of it. I keep things simple, understandable and under control.

Most of what I build ends up in real environments — shops, production, installations, infrastructure. Places where it just has to work.

If it can break, it will, so I build it to handle that.

Humans are generating, AI is imitating.
#Build-by-humans

What I do.

I cover a broad range of IT, but it all comes down to one thing:
Making systems work together, reliably.

[01]

System & Platform Development

  • Backend systems and APIs
  • Integration between platforms
  • Automation and workflows
  • Real-time communication
[02]

AI — Built for Real Use

  • AI agents for specific tasks
  • Microsoft Copilot Studio
  • Chatbots that actually help
  • Controlled, predictable AI behavior
  • AI automation where it makes sense
[03]

Business Intelligence & Data

  • Data collection and structuring
  • Dashboards and reporting
  • BI solutions
  • AI-assisted analysis & forecasting
[04]

Embedded & Hardware

  • ESP, Raspberry Pi, custom devices
  • Relay control, I/O, signals
  • Hardware-software bridging
  • Prototyping to production
[05]

Web Development

  • WordPress development
  • Custom web solutions
  • Performance optimization
  • Debugging broken setups
[06]

Server & Infrastructure

  • Linux servers and hosting
  • Docker and containers
  • Cloud and on-prem
  • Deployment and operations
[07]

Network & Connectivity

  • Network design and troubleshooting
  • VLAN, routing and segmentation
  • Stable system-to-device comms
[08]

Analysis & Troubleshooting

  • Finding the real problem
  • Performance and bottleneck analysis
  • Cross-system debugging
  • Stabilizing unstable environments
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No fluff

No unnecessary complexity. No demos that never ship. No solutions looking for problems.

Straight to production

Most of what I build ends up in shops, infrastructure, real installations. It has to work.

// _

Built by humans

Humans generate. AI imitates. Every system I deliver is designed, understood and owned, by people.

Let’s build
something real.

No fluff. No unnecessary complexity.
Just solutions that work.

Experience 25+ years in IT
Coverage Hardware → Web. All of it.
Approach Simple. Stable. Under control.
Location Denmark — macdaddy.dk